PE Treatment Selector
This tool helps you select the most appropriate premature ejaculation treatment based on your personal priorities. Answer a few quick questions to see which options match your needs best.
When it comes to treating premature ejaculation (PE), many men wonder whether the brand‑name pill they see on the pharmacy shelf is really the best option. Duralast is a brand of dapoxetine - a short‑acting selective serotonin re‑uptake inhibitor (SSRI) specifically approved for PE. In this guide we break down how Duralast measures up against the most common alternatives, from other dapoxetine brands to off‑label SSRIs, topical anesthetics and behavioral therapies.
Key Takeaways
- Duralast delivers a 1‑hour onset, making it the fastest‑acting oral PE drug.
- Off‑label SSRIs (fluoxetine, paroxetine, sertraline) work longer but require daily dosing.
- Topical anesthetic creams provide immediate effect without systemic side‑effects, but can reduce pleasure for both partners.
- Behavioral techniques are drug‑free, low‑cost, and work best when combined with medication.
- Choosing the right option depends on timing flexibility, side‑effect tolerance, and whether you prefer a one‑time dose or continuous therapy.
What Is Dapoxetine?
Dapoxetine belongs to the SSRI family, but unlike its cousins used for depression it has a short half‑life of about 1-1.5 hours. This rapid clearance lets men take a single dose 1-2 hours before sexual activity, achieving a latency‑increase of roughly 2‑3 minutes on average. The drug works by boosting serotonin levels in the central nervous system, which in turn dampens the ejaculatory reflex.
How Duralast Is Positioned in the Market
Duralast is marketed primarily in the United Kingdom and a few European countries. It contains 30 mg of dapoxetine per tablet, the standard dose approved by the European Medicines Agency. The packaging includes a blister pack of 28 tablets, designed for flexible, on‑demand use. Because it is a prescription‑only medicine, you’ll need a doctor’s approval before picking it up at a pharmacy.
Alternative Oral Options
While Duralast is the only dapoxetine brand officially sold in the UK, other oral treatments are widely used off‑label.
- Fluoxetine (Prozac) - typically 20 mg daily, effective after 2‑3 weeks of consistent use.
- Paroxetine (Paxil) - 20 mg daily, known for the strongest PE benefit among SSRIs but also the highest sexual side‑effects.
- Sertraline (Zoloft) - 50 mg daily, a middle‑ground option with a milder side‑effect profile.
All three are taken every day, which means you’ll have steady plasma levels and a constant protective effect. The downside is the need for a prescription, a wash‑out period if you stop, and potential mood‑related side effects.

Topical Anesthetic Alternatives
For men who want a fast, on‑demand solution without systemic exposure, topical anesthetic creams are popular. The most common formulation combines lidocaine (5 %) with prilocaine (5 %).
- Lidocaine‑Prilocaine Cream - applied 10-15 minutes before intercourse; effect peaks at 20 minutes.
These creams reduce penile sensitivity, delaying ejaculation by 1-3 minutes on average. However, they can also numb the partner’s genital area and may cause irritation if over‑applied.
Behavioral and Psychological Strategies
Non‑pharmacological approaches focus on training the brain and body to control the ejaculatory reflex.
- Squeeze Technique - partner squeezes the penis at the point of imminent ejaculation, reducing arousal.
- Stop‑Start Method - pause stimulation before climax, then resume after the urge subsides.
- Mental Distraction - focus on non‑sexual thoughts during intercourse.
When practiced consistently, these methods can extend intravaginal latency time (IVLT) by 30 %-50 % without any medication. They are inexpensive but require patience, communication, and often a partner’s involvement.
Side‑Effect Profile Comparison
Medication | Typical Dose | Onset | IVLT Increase | Common Side‑Effects |
---|---|---|---|---|
Duralast (dapoxetine) | 30 mg, taken 1‑2 h before sex | ≈1 hour | +2‑3 min | Nausea, dizziness, headache |
Fluoxetine | 20 mg daily | 2‑3 weeks (steady state) | +2‑4 min | Insomnia, GI upset, sexual dysfunction |
Paroxetine | 20 mg daily | 2‑3 weeks | +3‑5 min | Weight gain, fatigue, decreased libido |
Sertraline | 50 mg daily | 2‑3 weeks | +2‑3 min | Dry mouth, sweating, mild sexual side‑effects |
Lidocaine‑Prilocaine Cream | Apply 10‑15 min pre‑sex | ≈20 min | +1‑2 min | Local irritation, partner numbness |

Cost Considerations
Price points vary widely across the options.
- Duralast: ~£20 per tablet, £560 for a 28‑tablet pack (often reimbursed via private insurance).
- Generic Fluoxetine/Paroxetine/Sertraline: £5‑£8 for a 28‑day supply when prescribed.
- Lidocaine‑Prilocaine Cream: £15‑£30 per tube (lasts 3‑5 uses).
- Behavioral techniques: essentially free, but may involve a few sessions with a therapist (£50‑£100 per hour).
If you have private health cover, many of the prescription options are partially reimbursed. Over‑the‑counter creams are not, so factor that into your monthly budget.
Choosing the Right Approach for You
Your decision should answer three practical questions:
- When do you need the effect? If spontaneity is key, a fast‑acting oral like Duralast or a topical cream fits best. For regular, scheduled activity, daily SSRIs provide steady protection.
- Are you comfortable with systemic medication? Some men avoid daily pills because of mood‑related concerns. Topicals sidestep that but may affect partner pleasure.
- What’s your budget? Duralast’s per‑dose cost is higher, while generic SSRIs are cheap but require a longer commitment.
Often the most satisfying outcome comes from combining treatments - for example, using Duralast for occasional spontaneity while practising the stop‑start method to build longer‑term control.
Quick Checklist Before You Start
- Consult a GP or urologist to confirm a PE diagnosis.
- Discuss any existing antidepressant or cardiovascular meds - drug interactions matter.
- Decide if you prefer on‑demand (Duralast, cream) or continuous (SSRIs) therapy.
- Consider a short trial period (2‑4 weeks) to assess efficacy and side‑effects.
- Involve your partner early; communication improves success rates.
Frequently Asked Questions
Can I buy Duralast without a prescription?
No. Duralast is a prescription‑only medication in the UK because it contains dapoxetine, which requires medical supervision.
How long does the effect of Duralast last?
The drug reaches peak plasma concentration about 1 hour after ingestion, and its effect typically lasts 2‑3 hours, covering most sexual encounters within that window.
Are off‑label SSRIs safe for long‑term use?
They are generally safe when monitored by a doctor, but they can cause mood changes, weight gain, and sexual side‑effects. Regular check‑ups are advisable.
Do topical anesthetic creams affect my partner?
Yes, the cream can transfer to the partner’s skin, reducing their sensitivity. Applying a condom or washing off excess cream can mitigate this.
Can behavioral techniques work without medication?
They can, especially for mild to moderate PE. Success rates improve when the couple practices regularly and combines techniques with mindfulness.
What should I do if I experience severe side‑effects?
Stop the medication immediately and contact your prescriber. Severe nausea, dizziness, or mood swings warrant prompt medical advice.
Is there a generic version of dapoxetine available in the UK?
As of 2025, no generic dapoxetine is licensed in the UK; Duralast remains the sole commercial product.
How do I know which PE treatment is right for me?
Start with a medical consultation to rule out underlying conditions, then weigh factors like timing, cost, side‑effects, and partnership dynamics. A short trial of Duralast followed by a review can help you decide.
Ultimately, there’s no one‑size‑fits‑all answer. The best PE strategy blends medical insight, personal preference, and open communication. By understanding how Duralast stacks up against alternatives, you can make a choice that fits your lifestyle and keeps intimacy enjoyable.
1 Comments
Nicole BoyleOctober 19, 2025 AT 20:57
The pharmacokinetic profile you outlined for dapoxetine aligns with its rapid onset and short half‑life.